SNAPSHOT: WZZK-FM Listen Live

WZZK FM
 Name: WZZK FM
Format: Country
Market: Birmingham, AL
Frequency: 104.7 MHz

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“Whoever thought of radio for this is a genius, I cannot believe the response. I will definitely use radio again.”

Carl Wyatt Service manager Hoover Toyota

The Challenge
Hoover Toyota needed two certified service techs
The Resource
Integrated marketing campaign consisting of on air commercials with service manager interviews, testimonials, and internet components across newcountry973.com, birminghamseagle.com and wzzk.com.
The Idea
We focused on hiring quality service technicians now and used a recruiting strategy with Hoover Toyota as a quality company to work for in a great area of town.
The Results
Hoover Toyota received an overwhelming response, The client had a minimum of 70 qualified applicants in two week period. This was also a helpful sales tool for them because it positioned them as a company that is here to stay when so many other car dealers and struggling.

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