SNAPSHOT: WAGG-AM Listen Live
 | Name: Heaven 610 Format: Gospel Market: Birmingham, AL Frequency: 610 kHz |
view allSUCCESS STORIES
 | There were 400 inquiries being made to the YouthBuild offices as a direct result of Youth Build & WBHJ marketing campaign! |
| The Challenge | Goal by the end of 3rd Quarter reach Birmingham's youth ages 16- 24 to fill 40 available slots, who are seeking re-building their lives and earning their G.E.D.'s and fulfillment via a construction training and job opportunity. |
| The Resource | Utilizing various Cox Radio resources, Internet components, outstanding creative, and well placed on-air commercial placement the bridge was constructed placing potential YouthBuild program participants with an opportunity with Aletheia House. |
| The Idea | Strategically focusing on WBHJ's 17-22 demo, via carefully placed commercials that are written specifically to consider the sensitivity and ego concerns of the potential candidate during the afternoon and late night daypart. |
| The Results | Not only was the partnership a successful one involving open communication but the original goal of forty (40) quality candidates to choose from was met but exceeded with "four hundred (400) inquiries being made to the YouthBuild offices as a direct result of Youth Build & WBHJ marketing campaign." |
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